Run Qualitative
Research Like A Pro
Uncover the underlying motivations, emotions, and behaviors that drive your audience
Choose the discussion format that suits your research objectives
Simplisyt lets you have deeper conversations with your audience through all the popular Qual methods - in-depth interviews, focus groups, live chats, and media-rich studies. Choose the right participants, the right discussion mode, and schedule your qual sessions conveniently from within the platform.
Don’t let your qual insights
sit in a silo
Simplisyt brings qual and quant research under one roof. Use your qual conversations and insights to shape surveys, test ideas, and validate findings with your broader audience. Or take your survey findings into qual sessions with the same audience to probe deeper and understand the motives and reasons behind their responses and preferences.
Why Simplisyt is Ideal for Qualitative Research
Create Immersive Research Communities
Profile and build focused, cohesive and engaged research communities
Secure, Discerning Research Environment
Protect sensitive respondent information and research data with strong security features including encryption, access controls, and privacy compliances.
Engage Effectively
Ideate, explore and engage deeper with your communities. Discover patterns, sentiment, and context to gain richer insights.
Streamlined Operations
Effortlessly track progress, monitor and manage show rates, handle recontacts or replacements.
Build a community that keeps giving
Tell us who you want to hear from, and we will show you how to recruit, profile and keep them engaged.