One-on-One Discussions
Have focused conversations to understand individual experiences, opinions, and motivations.
DISCUSSION
Turn Conversations Into Deeper Insights
Engage and dig deeper with your audience through meaningful conversations and discussions.
DISCUSS
Connect directly with your audience
Choose between live chats, one-on-one IDI sessions, group discussions, and other qualitative research options to engage deeper with your audience to get to the ‘whys’ behind their ‘whats’. Share ideas, images, or videos, ask questions, or even bring in moderators when you need a more guided conversation. Gain first-hand insights through their opinions and experiences about your products or brands.
ONE ENSEMBLE, MULTIPLE METHODS
Choose the format that suits your research agenda
Group Discussions
Bring participants together to explore different perspectives, reactions, and ideas.
Moderated Sessions
Guide conversations with moderators who can ask follow-up questions and keep the discussion on track.
Media-Based Feedback
Share images, videos, and concepts to capture richer reactions and more detailed feedback.
HAVE MEANINGFUL CONVERSATIONS
Go beyond the obvious
Use discussions to explore your audience’s experiences, opinions, motivations, and behaviors in more detail. Whether you’re exploring an early idea, validating a concept, or testing a new direction, Simplisyt gives you a simple way to listen, ask questions, and learn more from your audience.
Build a community that keeps giving
Tell us who you want to hear from, and we will show you how to recruit, profile and keep them engaged.