Reach the professional context
your research requires
From business leaders and technology practitioners to healthcare, finance, marketing and operational specialists, Kanaka helps research teams define audiences around real professional experience.
How Kanaka defines a
professional audience?
A job title is only one part of the picture.
Professional research often requires combinations of role, company context, expertise, current usage and business responsibility. Kanaka's profile architecture keeps these dimensions separate so researchers can define the audience that fits the research question.
Audience Directory
Firmographic Testing
Audience definition can combine professional attributes with appropriate organization characteristics.
Industry and
sub-industry
Organization &
Business Type
Employee size &
Revenue band
Headquarters
& work market
Geographic
scope
Geography & Language
Professional audience availability can vary significantly by market.
- Country & Region
- Work market versus headquarters
- Research language
- Local scheduling and timezone
- In-person location requirements
- Market-specific verification
Audience Feasibility
Audience definition comes before promises. A requested audience should move through feasibility before Kanaka makes commitments about achievable completes, interview counts or fieldwork timing.
Current eligible supply
Whether you have a team of 2 or 200, our shared team inboxes keep everyone
Profile coverage & freshness
Whether you have a team of 2 or 200, our shared team inboxes keep everyone
Verification requirements
Whether you have a team of 2 or 200, our shared team inboxes keep everyone
Expected assumptions
Whether you have a team of 2 or 200, our shared team inboxes keep everyone
Market/Language requirements
Whether you have a team of 2 or 200, our shared team inboxes keep everyone
Quota complexity
Whether you have a team of 2 or 200, our shared team inboxes keep everyone
Quality & Verification
Different professional audiences may require different confidence and verification approaches. Verification should be proportionate to the research need.
Research Methods by Audience
Online surveys
Professional users, workflows, products and prototypes
1-1 Interviews
Professional users, workflows, products and prototypes
Focus Groups
Professional users, workflows, products and prototypes
Product & UX Research
Professional users, workflows, products and prototypes
Expert Research
Professional users, workflows, products and prototypes
Communities
Professional users, workflows, products and prototypes
Diary Studies
Professional users, workflows, products and prototypes
Telephone/Video
Professional users, workflows, products and prototypes
Frequently Asked Questions
Yes, but title should normally be used alongside function, seniority and other relevant professional context rather than as the only audience definition.
Yes where feasible. Kanaka distinguishes influence, shared decision-making, primary decision responsibility, budget authority and final approval.
Where relevant profile coverage exists, current professional usage can be used as a targeting dimension. Current usage should be distinguished from past awareness or evaluation.
Yes, subject to market and project feasibility. SMB audiences can include owners, founders and business decision-makers with relevant company context.
Healthcare audiences can be supported where the requested professional type, market, methodology and verification requirements are feasible.
Yes. Studies can include multiple audience cells or stakeholder groups with separate quotas and eligibility rules.
Yes, but highly restrictive combinations can materially reduce feasibility. Kanaka should help distinguish true requirements from preferences.
No. Audience feasibility is an estimate and can change with timing, quotas, participation and project conditions.
Define the audience around the
question you need answered.
Share your target professionals, markets and research methodology. Kanaka can help assess the right audience structure and feasibility.