A leading higher education institution partnered with Globinex Research to assess brand equity among prospective students and alumni. Through a mixed-methods study combining online surveys and in-depth interviews, we measured awareness, perception, and consideration across key markets. The findings shaped a refreshed enrollment marketing strategy, helping the institution strengthen its competitive position and better communicate its value proposition to future students.
A global automotive manufacturer engaged Globinex Research to evaluate the end-to-end customer experience across its dealership network. We combined mystery shopping, CATI surveys, and journey mapping to pinpoint friction points in the sales and service process. The resulting insights informed a dealership training program and service redesign that measurably improved customer satisfaction and repeat-purchase intent.
A consumer electronics brand needed continuous visibility into brand health as new competitors entered the market. Globinex Research launched a quarterly brand tracking study spanning five markets, measuring awareness, preference, and Net Promoter Score. The ongoing data stream gave the client an early-warning system for shifting sentiment, enabling faster, more confident marketing and product decisions.
Ahead of a major retail expansion, a leading FMCG retailer needed reliable market intelligence to prioritize new locations. Globinex Research delivered a market sizing and site-selection study combining secondary data, on-ground fieldwork, and consumer surveys across target regions. The findings gave the client's leadership team the confidence to greenlight expansion into three new markets.