{% extends "client/layout.html" %} {% block title %}Analytics Dashboard{% endblock %} {% block page_title %}Analytics{% endblock %} {% block nav_analytics_active %}active{% endblock %} {% block nav_sub_open %}open{% endblock %} {% block sidebar_categories %} {% if category_list %} {% for cat in category_list %} {{ cat }} {{ categories[cat]|length }} {% endfor %} {% endif %} {% endblock %} {% block topbar_badge %} {% if client_name %}
{{ client_name }}
{% endif %} {% endblock %} {% block extra_head %} {% endblock %} {% block extra_css %} {% endblock %} {% block content %}
Survey Analytics
Key Performance Indicators
Total Projects
—
Active projects
Total Responses
—
All traffic captured
Completes
—
Successful completes
Terminates
—
Screen-outs & OQ
Drop-Outs
—
Abandoned mid-survey
Conversion Rate
—
Completes / (C+T+D)
Fraud Events
Total Flagged
—
Total flagged events
Duplicate IP
—
Same IP, multiple users
Duplicate Supplier
—
Same user, multiple entries
Proxy Validation
—
Proxy / VPN detected
RDText Failure
—
Research Defender text fail
GEO IP Mismatch
—
IP location mismatch
RD Failure
—
Research Defender fail
Fraud User
—
Flagged as fraud
Rejected Identifier
—
Rejected ID match
Fraud %
—
Share of total traffic
Financial / Cost Efficiency
Total Project Spend
—
Completes × Project CPI
Total Supplier Cost
—
Completes × Supplier CPI
Gross Margin
—
Project − Supplier cost
Margin %
—
Margin as % of revenue
Avg Project CPI
—
Avg price per complete
Avg Supplier CPI
—
Avg paid per complete
Cost Wasted on Fraud
—
Supplier CPI on fraud traffic
Effective Cost / Clean
—
True cost incl. fraud waste
Survey Experience (LOI)
Avg LOI — Completes
—
Avg time by completers
Median LOI
—
Median completion time
Max LOI
—
Longest completion observed
Min LOI (>0)
—
Shortest valid complete
Speeders
—
Completes < 3 min
Speeder Rate
—
Speeders % of completes
Avg LOI — Terminates
—
Avg time before terminate
Avg LOI — Drop-Outs
—
Drop-out point indicator
Quality Scoring
Avg Composite — Completes
—
Higher = better quality
Avg Composite — Fraud
—
Composite on flagged fraud
Avg Threat Score
—
Avg threat on RD failures
Avg Threat Potential
—
Avg threat-potential flagged
High Threat (≥50)
—
Threat score ≥ 50
High Threat-Potential (≥75)
—
Threat-potential ≥ 75
Quality Pass Rate
—
Completes / (Completes + Fraud)
Response Overview
Funnel & Incidence Rate
Traffic stages · IR · Effective Sample Yield
Device Type Distribution
Total · Completes · Share %
Failure Analysis
Top Failure Reasons
Non-complete statuses ranked by volume
StatusCount% of Traffic
Top 10 Projects by Completes
Projects ranked by completed responses
ProjectCountryCompletesTotalConv %
Country Performance
Completes · Terminates · Drop-Outs · Conv %
Business Insights
📈
More Insights
Supplier · Time Trends · Country × Device
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{% endblock %} {% block extra_js %} {% endblock %}