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      <h1 class="reveal">IDI / TDI</h1>
      <div class="breadcrumb-gx reveal d1"><a href="index.php">Home</a> <i class="bi bi-chevron-right"></i> <span class="current">IDI / TDI</span></div>
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        <h2 class="sec-h2" style="font-size:46px; margin-bottom:24px;">Meaningful conversations. Meaningful   <i style="color:var(--gx-green-bright); font-weight:400;">insights</i>.</h2>
        <p class="sec-lead" style="color:#cfd3da; margin-bottom:42px;">Globinex Research conducts In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) services that uncover the reasoning, experiences, and influences behind participant decisions. Through carefully moderated one-to-one conversations, we deliver qualitative insights that help organizations validate assumptions, refine strategies, and make informed decisions. </p>
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        <span class="sol-pill"><img src="images/idi-icon-mic.svg" alt="In-Depth Interviews (IDI)"> In-Depth Interviews (IDI)</span>
        <span class="sol-pill"><img src="images/idi-icon-phone.svg" alt="Telephone Depth Interviews"> Telephone Depth Interviews (TDI)</span>
        <span class="sol-pill"><img src="images/idi-icon-expert.svg" alt="Expert & Executive Recruitment "> Expert & Executive Recruitment </span>
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        <span class="sol-pill"><img src="images/idi-icon-people.svg" alt="Consumer & B2B Research"> Consumer & B2B Research</span>
        <span class="sol-pill"><img src="images/idi-icon-bubbles.svg" alt="Multilingual Moderation"> Multilingual Moderation</span>
        <span class="sol-pill"><img src="images/idi-icon-transcript.svg" alt="Recorded & Transcribed Sessions"> Recordings & Transcripts</span>
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        <p class="sec-eyebrow" style="text-align:center;">Why IDI / TDI</p>
        <h2 class="sec-h2" style="font-size:40px; margin-bottom:18px;">Where <i style="color:var(--gx-green-bright); font-weight:400;">deeper</i> insights begin</h2>
        <p class="sec-lead" style="color:#99A1AF;">When understanding the reasons behind decisions matters as much as the decisions themselves, In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) uncover the perspectives, experiences, and context that structured research cannot capture. </p>
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        <div class="col-md-6 reveal"><div class="dcard quad-card"><div class="dicon"><img src="images/iconimg.svg" alt="Decision-Maker Perspectives" class="img-fluid"></div><h4>Decision-Maker Perspectives</h4><p>Engage business leaders, industry experts, healthcare professionals, and key stakeholders to uncover informed perspectives and strategic insights.</p></div></div>
        <div class="col-md-6 reveal d1"><div class="dcard quad-card"><div class="dicon"><img src="images/idi-icon-magnifier-question.svg" alt="Complex Topic Exploration" class="img-fluid"></div><h4>Complex Topic Exploration</h4><p>Explore sensitive, technical, or high-involvement topics through flexible conversations that adapt naturally to participant responses.</p></div></div>
        <div class="col-md-6 reveal d2"><div class="dcard quad-card"><div class="dicon"><img src="images/idi-icon-journey.svg" alt="Consumer Journey Insights" class="img-fluid"></div><h4>Consumer Journey Insights</h4><p>Understand how experiences, expectations, and decision-making influence customer behavior across every stage of the journey.</p></div></div>
        <div class="col-md-6 reveal d1"><div class="dcard quad-card"><div class="dicon"><img src="images/idi-icon-lightbulb.svg" alt="Strategy & Innovation" class="img-fluid"></div><h4>Strategy & Innovation</h4><p>Support product development, brand positioning, and business strategy with rich qualitative insights that go beyond survey findings.</p></div></div>
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      <p class="section-eyebrow" style="color:var(--gx-green-bright)">Frequently Asked Questions</p>
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               data-title="What are In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI)?"
               data-a1="In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) are qualitative research methods that involve one-to-one conversations with participants. They help researchers explore opinions, experiences, motivations, and decision-making in greater detail than structured surveys.">
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              <span class="num">01.</span>
              <span class="q">What are In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI)?</span>
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               data-title="When should I choose IDI or TDI instead of a survey?"
               data-a1="IDI and TDI are ideal when you need to understand the 'why' behind customer behavior, evaluate complex topics, explore sensitive issues, or gather detailed feedback that cannot be captured through standard questionnaires.">
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              <span class="num">02.</span>
              <span class="q">When should I choose IDI or TDI instead of a survey?</span>
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               data-title="What is the difference between IDI and TDI?"
               data-a1="The primary difference is the interview format. IDI is typically conducted face-to-face or via video conferencing, while TDI is conducted over the telephone. Both methods follow a structured discussion guide and provide rich qualitative insights.">
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              <span class="num">03.</span>
              <span class="q">What is the difference between IDI and TDI?</span>
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               data-title="What types of research are best suited for IDI and TDI?"
               data-a1="IDI and TDI are commonly used for customer experience research, healthcare studies, B2B research, executive interviews, product development, concept testing, and stakeholder research where in-depth feedback is essential.">
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              <span class="num">04.</span>
              <span class="q">What types of research are best suited for IDI and TDI?</span>
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               data-title="How does Globinex Research ensure quality in IDI and TDI projects?"
               data-a1="Globinex Research delivers high-quality qualitative research through experienced moderators, carefully designed discussion guides, targeted participant recruitment, secure interview management, and detailed analysis that transforms conversations into actionable business insights.">
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              <span class="num">05.</span>
              <span class="q">How does Globinex Research ensure quality in IDI and TDI projects?</span>
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          <span class="fa-num" id="faqPanelNum">01.</span>
          <h4 class="fa-title" id="faqPanelTitle">What are In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI)?</h4>
          <p id="faqPanelA1">In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) are qualitative research methods that involve one-to-one conversations with participants. They help researchers explore opinions, experiences, motivations, and decision-making in greater detail than structured surveys.</p>
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